Marketing Optimization For Energy Company

Marketing Optimization For Energy Company

How do you know what works in marketing? Without the answer to that question, your marketing team is stuck with guesswork and hope. If you are launching a brand new product or company, you may have limited data. However, established companies can leave guessing...
Marketing Optimization for Fortune 500 Bank

Marketing Optimization for Fortune 500 Bank

Client: Fortune 500 Bank Sector: Finance Vertical: Marketing Optimization Model: Upper Confidence Bound/Epsilon-Greedy   The Challenge   A Fortune 500 Bank needed to improve its conversion attribution modeling scheme. Namely, an outdated qualitative...
Business Intelligence Solution to Maximize an eCommerce Platform

Business Intelligence Solution to Maximize an eCommerce Platform

Client Vetta Brands manages a portfolio of companies that innovate NCAA merchandise and provide partnership solutions in the imprinted apparel market. Being a leader in the US market, they possess NCAA licenses with more than 700 colleges and universities. Their...
Gamer Acquisition and Lifetime Value

Gamer Acquisition and Lifetime Value

The Challenge: In marketing and sales, new ways to reach out to customers and prospects come out every year. It’s exciting and frustrating at the same time. With limited resources, how do you make strategic choices about which marketing methods, media, and...