January 6, 2020
Finance Case Study

Marketing Optimization for Fortune 500 Bank

The Challenge The bank had a third-party ‘black box’ ad bidding system and they wanted to verify efficacy while improving price-per-click (PPC) bids on search terms in Google Ads Marketplace. The company lacked an accurate way to estimate their marketing attribution per keyword. They relied on qualitative tracking to assess the third-party bidding tool.  Client: Fortune 500 Bank Sector: Finance Vertical: Marketing Optimization Model: Upper […]
December 27, 2019

Removing Bias from Hiring with Natural Language Processing

THE CHALLENGE Resumes are inconsistent. Even the best OCR parsing leaves you with lots of messy and unstructured data. Then, as a candidate moves through the application process, humans get involved. Add to the data set free form text reviews of the applicant and both linguistic and personal biases. In addition, each data source is siloed providing limited analytical opportunity. SERVICES Machine Learning NLP People […]
December 27, 2019

Next Generation Record Linkage

THE CHALLENGE At the start of every data project, there are numerous separate data sources that alone offer limited analytical value but when combined and then enriched with public/third party data become very powerful resources for our data scientists. More data is available every day that businesses require to have a full picture when making business decisions. Joining this data together leads to a fundamental […]