December 12, 2017
Gamer Acquisition and Value

Gamer Acquisition and Lifetime Value

The Problem Extermax was looking to optimize their customer acquisition process and they were looking for a data-driven methodology for these solutions. They wanted to predict their highest value customer engagement touchpoints as well as model Customer Lifetime Value (CLTV). Their focus was on sales and marketing optimizing, but other departments ended up using CLTV to calculate benefits. They aimed to measure and determine optimal […]