February 4, 2020
Finance Case Study

Marketing Optimization for Fortune 500 Bank

Client: Fortune 500 Bank Sector: Finance Vertical: Marketing Optimization Model: Upper Confidence Bound/Epsilon-Greedy The Challenge A Fortune 500 Bank needed to improve its conversion attribution modeling scheme. Namely, an outdated qualitative evaluation method needed to be replaced with a solution that estimates the marketing attribution values at the keyword level. The bank had a third-party ‘black box’ ad bidding system and they wanted to verify […]