January 6, 2020
Finance Case Study

Marketing Optimization for Fortune 500 Bank

The Challenge The bank had a third-party ‘black box’ ad bidding system and they wanted to verify efficacy while improving price-per-click (PPC) bids on search terms in Google Ads Marketplace. The company lacked an accurate way to estimate their marketing attribution per keyword. They relied on qualitative tracking to assess the third-party bidding tool.  Client: Fortune 500 Bank Sector: Finance Vertical: Marketing Optimization Model: Upper […]