October 22, 2020
Vetta - Case study

Business Intelligence Solution to Maximize an eCommerce Platform

Client Vetta Brands manages a portfolio of companies that innovate NCAA merchandise and provide partnership solutions in the imprinted apparel market. Being a leader in the US market, they possess NCAA licenses with more than 700 colleges and universities. Their strong business infrastructure allows them to manage major retail and whole distribution channels. Challenge Having done a series of acquisitions, the company faced an unavoidable […]
December 12, 2017
Gamer Acquisition and Value

Gamer Acquisition and Lifetime Value

The Challenge: In marketing and sales, new ways to reach out to customers and prospects come out every year. It’s exciting and frustrating at the same time. With limited resources, how do you make strategic choices about which marketing methods, media, and technologies to use? You can guess and hope for the best. Or you can adopt a data-driven methodology. Extermax, a game company, wanted […]