December 12, 2017
Gamer Acquisition and Value

Gamer Acquisition and Lifetime Value

The Challenge: In marketing and sales, new ways to reach out to customers and prospects come out every year. It’s exciting and frustrating at the same time. With limited resources, how do you make strategic choices about which marketing methods, media, and technologies to use? You can guess and hope for the best. Or you can adopt a data-driven methodology. Extermax, a game company, wanted […]