February 11, 2020
Supply Chain & Revenue Predictions for Pharmaceuticals

Supply Chain & Revenue Predictions for Pharmaceuticals

The Challenge A Private Equity firm needed to predict quarterly pharmaceutical revenue for the next quarter in terms of doctors and pharmacies. The problem here is that the data contains a lot of seasonality because some doctors are not regular in their services, the same happens at the pharmacy level. The challenge is to create a robust model to overcome these gaps in the information. […]
February 10, 2020
Sales Optimization Phase 1

Sales Optimization in Private Equity

PHASE 1: Data Transformation The Challenge A leading Private Equity and Venture Capital firm, with over $20B under management, requested an end-to-end data audit of their deal platform. They were looking to evolve the platform to make a scalable and unified sourcing tool with consistent architecture and infrastructure. They wanted an independent third-party to assess the technical decisions made to date in the development. The […]
February 4, 2020
Finance Case Study

Marketing Optimization for Fortune 500 Bank

Client: Fortune 500 Bank Sector: Finance Vertical: Marketing Optimization Model: Upper Confidence Bound/Epsilon-Greedy The Challenge A Fortune 500 Bank needed to improve its conversion attribution modeling scheme. Namely, an outdated qualitative evaluation method needed to be replaced with a solution that estimates the marketing attribution values at the keyword level. The bank had a third-party ‘black box’ ad bidding system and they wanted to verify […]
May 4, 2018
Advanced Sensor Analytics Platform

Advanced Sensor Analytics Platform

The Problem PingThings was a startup looking to build a real-time platform to leverage machine-learning for physical systems on the electric utility grid and high-value industrial assets such as GSU transformers and step-down transformers. They wanted an analytics platform to track sensor data, focusing on storing and manipulating time-series data and modeling complex relationships between synchrophasors’​ high-resolution signals. Sector Energy Vertical Analytics Model LightGBM/XGBoost Case […]
December 12, 2017
Gamer Acquisition and Value

Gamer Acquisition and Lifetime Value

The Challenge: In marketing and sales, new ways to reach out to customers and prospects come out every year. It’s exciting and frustrating at the same time. With limited resources, how do you make strategic choices about which marketing methods, media, and technologies to use? You can guess and hope for the best. Or you can adopt a data-driven methodology. Extermax, a game company, wanted […]