Marketing Optimization with Unified Data
Modern marketing tools are getting increased attention from organizations that wish to maximize the potential of their customer data. While automation efforts focus mostly on predictive analytics and modern algorithms, the magic happens one layer below, at the data...
3 Reasons Why Your Company Needs a Recommendation Engine
We are willing victims to the power of recommendation engines, but harnessing one is not an instant download, yet. Here’s why you need one and how to get it. Without fail, we can’t talk about recommendation engines without acknowledging the brilliance of...
3 Best Machine Learning Models to Predict Customer Lifetime Value (CLTV)
Customer Lifetime Value (CLTV) CLTV, the projected revenue of a customer over the lifetime of engagements, is one of the most important metrics that help businesses keep track of their performance. On the customer-facing front, it provides a way to better understand...
