Blue Orange builds highly accessible, scalable, and secure data lake architectures that allow businesses to unify all marketing data into one place. Assign a number and quantify communication, purchase history, media posts, and more to add more pieces to your consumer puzzle. Find the interconnections in data like never before. We'll connect the dots to make your marketing strategy modern, easy, and automated.
Answer relevant marketing questions with simple and clear visualization. Use concise and responsive custom dashboards or integrate seamlessly into current systems to have a clear picture on things like omni-channel analysis, customer behavior tracking, and KPI reporting. All of this enables executive level marketers to make strategy decisions quickly and effectively.
With a unified and flexible data environment, utilize your data to answer pertinent business decisions. You can now stay ahead of the ball by applying prediction to make choices based on what will happen rather than what happened or is currently happening. Predict customer churn, cross selling, and up-selling opportunities.