Data is the cornerstone of modern business, with 79 zettabytes of data created, captured, copied, and consumed in 2021 alone. That volume is estimated to rise to 181 zettabytes by 2025, sparking businesses to shift to a data-first approach.
A data-first approach is a strategic organizational management framework where data and analytics drive decisions rather than intuition or traditional ways of doing things. This approach emphasizes using data to inform decisions and measure the impact of those decisions. A data-first approach focuses on data to drive business performance while ensuring clear governance, accessibility, and security.
Article featuring by Josh Miramant, published on forbes.com