EDGE by Blue Orange Digital

Find the value. Prove it. Scale what works.

How we engage

Every engagement runs the same motion. We identify the workflows where AI has the most ROI and value-creation impact, prove the highest-conviction one with a targeted 90-day pilot, and scaleon the pilot’s measured numbers, through a named pod, a five-stage spine, and quality gates signed in writing.

01 · Identify

Start where the money is, not where the technology is.

The first weeks are spent ranking, not building: a workflow inventory with cost and time on the top candidates, scored by EBITDA impact, data readiness, and underwritability. The output is a scored opportunity register: the single highest-conviction workflow becomes the pilot.

PostureWhen it appliesWhat BOD builds
Wrap the incumbentA packaged system already owns the governed data, compliance, and workflows; the gap is a locked capability.Only the missing layers (orchestration harness, evals, guardrails). Weeks, reversible.
Build the ladderGreenfield, or a weak / ungoverned foundation.Foundation-up L1–L5 at the published investment bands.
02 · Prove

One targeted pilot. Ninety days. Measured, not promised.

The highest-ROI workflow ships as a production-grade agent: grounded in your data, human-reviewed at the edge, instrumented for cost-per-task from day one. Every engagement moves through five stages, and if the exit criterion isn’t met, the stage repeats.

  1. 1DiscoverRead the level
  2. 2DefineScore + target
  3. 3ValidateProve on real data
  4. 4BuildShip through gates
  5. 5RunSustain + expand
StageKey exit criterion
1 · DiscoverWorkflow inventory with cost/time on top 10; current-state diagram; company placed on L1–L5.
2 · DefineTop opportunities scored by ROI; architecture review signed; sponsor and operating partner sign the 90-day plan.
3 · ValidatePilot demonstrated end-to-end on real data; eval harness standing; measured results within modeled range.
4 · BuildQuality gates signed; 30 days in production with no P1 incident; KPI movement measured; knowledge transfer complete.
5 · RunYour team has handled 3+ incidents; KPI tracker is self-service; next expansion identified and scoped.

Three roles, scaled to scope

No engagement is staffed without all three named, even when the implementor count is one.

Portfolio Success Partner

Single point of contact for the operating partner and leadership: stakeholder alignment, change management, board reporting, and the EBITDA tracker.

Delivery Lead

Technical vision, architecture, and quality-gate ownership: workflow audit, data model, system design, governance, and success-metric definition.

Implementor(s)

Production code, automations, integrations, and model deployment: testing, observability, runbooks, and pair-programming with your team.

03 · Scale

Expansion is an underwriting decision, not a leap of faith.

With the pilot’s numbers on the table, the playbook repeats: the next workflow, the next function, the next company in the portfolio. Every build that scales passes the same seven gates, each signed in writing by a named approver, each with an AI-specific criterion on top of the standard check.

G1
ArchitectureADRs, diagrams, integration plan. AI: Platform lane chosen on data gravity and named in the ADR; orchestration framework justified.
G2
Data baselineCoverage, freshness, completeness; data dictionary published. AI: Governed catalog, lineage, identity in place. No AI past this gate on ungoverned data.
G3
SecurityIAM, secrets, encryption, audit logging, residency. AI: Guardrails wired for regulated/public-facing agents; least-privilege tool scoping; EU AI Act risk tier classified.
G4
Production readinessMonitoring, alerts, on-call, runbook. AI: Eval gates on every prompt or tool change; cost attribution per agent; hard limits to prevent cost runaway.
G5
Knowledge transferDocs, recorded walkthroughs, your team paired on an incident. AI: Prompts and skills in source control; runbooks readable by the agent layer.
G6
MeasurementPre/post KPI captured, attribution documented, baseline preserved. AI: Outcome captured through the control plane; adoption measured per-cohort.
G7
Sign-offSponsor and operating partner confirm delivery and EBITDA attribution in writing.

Who owns what

OrgKey responsibilities
Fund leadershipExecutive decision-making, capital allocation, gate sign-off, sequencing.
PortCo managementFunding, vision, day-to-day decision-making, corporate support.
PortCo staffOperations SMEs, user acceptance testing, tech support, edge-review staffing.
BOD podDelivery, product, collaboration structure, eval harness, control plane, EBITDA tracker.