Blog

  • Estimates vary by study and industry, but experts consistently agree: customer acquisition is more expensive than customer retention. In fact, customer acquisition can run anywhere from 5 to 25 times more expensive, and research indicates that increasing retention by 5% can increase profits by 25 to 95%. For traditional financial institutions (FIs), the introduction of new competition from Fintechs will only increase these costs. That’s […]

    September 30, 2019
  • “Machine learning” is hot. Apple is “building a machine learning system to rule them all.” YouTube uses machine learning to remove objectionable content, while telecom empires apply ML algorithms for predictive maintenance and improving network reliability. And, of course, there are plenty of TedTalks.  For all the hype around machine learning, it still seems like a distant and futuristic concept for many in their everyday […]

    September 30, 2019
  • Increased consolidation and competition require that credit unions today adopt a new strategy. The winners in this emerging landscape will be institutions that leverage data and prediction across their organization. Data-driven decision making, made possible by the decreased cost of prediction, allows adopting credit unions to highlight their advantages to customers and run more profitably and efficiently.  But to get to this promised land, all […]

    September 13, 2019
  • In the beginning, God created the heavens and the earth…which happened to spin off massive amounts of data. Man took that data and started using it to make business decisions. In order to effectively understand the past and make accurate predictions for the future, this data needed to be stored and processed. Thus data architecture came to be.  Allegories aside, we live in an era […]

    September 13, 2019
  • Computers have advanced in many ways since their inception and arguably the most important dimension is in the computational power they provide. It is this increase that ultimately enables machine learning solutions. Machine Learning is an application of artificial intelligence that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. ML brings new techniques across various aspects of business […]

    September 13, 2019
  • What is BI? Business intelligence is best defined by its end goal: Making better business decisions. In Wikipedia’s parlance, BI “enables more effective strategic, tactical, and operational insights and decision-making” [3]. To do this, we need two things: data and a way to understand it. Data Architecture Matters So, making good, well-informed decisions is the goal. Performing queries, drawing graphs, training models and making predictions […]

    July 13, 2019