February 25, 2020
Marketing Optimization with Unified Data

Marketing Optimization with Unified Data

Modern marketing tools are getting increased attention from organizations that wish to maximize the potential of their customer data. While automation efforts focus mostly on predictive analytics and modern algorithms, the magic happens one layer below, at the data layer. Today we look at the data storage model that makes it all possible: unified data.  As opposed to siloed data, unified data means storing all […]
December 14, 2019

7 Aspects That Make the Cloud a Safer Place for Your Data

An important decision all organizations need to make regarding their data is whether to store it on-premise or to host it in the cloud. As of 2019, more than 94 % of them have found the answer to this question and rely on the cloud for storing their data. Others are still questioning the impact that such a decision will have on their business model. […]
November 19, 2019

The Cloud War

Ranking of Cloud Service Providers for Machine Learning Solutions “It all happens in the cloud. So that you don’t have to worry about the infrastructure, but focus on the quality of your solution.” The promise made by cloud vendors is as valid now as it was almost two decades ago. With an ever-increasing adoption rate, cloud computing has enabled both users and enterprises in the […]
November 19, 2019

Why Prediction is So Important For Business

Chaos and uncertainty make life hard. In business, they cost you time and money. Without predictable revenue, paying your employees and maintaining customer service becomes tricky. If you cannot make sound financial forecasts, you will spend more on financing. If you can’t predict your maintenance needs, you run the risk of suffering through embarrassing equipment failures. The Good News About Predictions In Business Over the […]