Customer Lifetime Value (CLTV) CLTV, the projected revenue of a customer over the lifetime of engagements, is one of the most important metrics that help businesses keep track of their performance. On the customer-facing front, it provides a way to better understand customers and their relationship to the business. Marketing teams have a powerful tool… Continue reading 3 Best Machine Learning Models to Predict Customer Lifetime Value (CLTV)
Materialize + dbt Allows Users to Transform Real-Time Data with Ease
Data is complicated. (That’s why it’s called ‘data science’). Managing its use and flow remains challenging and when data pipeline management is added the complexity increases. Organizations are continuously moving the data between one another and it is no surprise that the meaning of values or individual tables of your data warehouse can be lost… Continue reading Materialize + dbt Allows Users to Transform Real-Time Data with Ease
