A Data Science Strategy Is a Plan for Business Goals

Netflix revolutionized entertainment by leveraging data science to predict what viewers want to watch next. Their recommendation engine, powered by sophisticated algorithms analyzing viewing patterns, keeps millions of subscribers engaged and reduces churn by 93%. This isn’t just about technology—it’s about having a clear data science strategy that aligns with business objectives. At Blue Orange… Continue reading A Data Science Strategy Is a Plan for Business Goals

Customer Churn Prediction: Why Retention Beats Acquisition Every Time

A major subscription streaming service recently discovered a troubling trend: their monthly churn rate had climbed to 7.5%, significantly impacting revenue projections. Through advanced predictive analytics, they identified that customers who experienced buffering issues more than three times per week were 4x more likely to cancel. Armed with these insights, the company invested in infrastructure… Continue reading Customer Churn Prediction: Why Retention Beats Acquisition Every Time

How Data Science Creates Hyper-Personalized Customer Experiences

Think about the last time Spotify created the perfect playlist for your morning run, or when your banking app flagged a suspicious transaction before you even noticed. These aren’t lucky guesses—they’re the result of sophisticated data science working behind the scenes to understand patterns in your behavior better than you might understand them yourself. The… Continue reading How Data Science Creates Hyper-Personalized Customer Experiences

Llama 2: Generating Human Language With High Coherence

In the rapidly evolving landscape of enterprise AI, Meta’s Llama 2 represents a significant leap forward in language model capabilities. This open-source powerhouse offers businesses an unprecedented opportunity to implement sophisticated natural language processing without the prohibitive costs typically associated with proprietary models. At Blue Orange Digital, we’ve witnessed firsthand how Llama 2’s enhanced architecture… Continue reading Llama 2: Generating Human Language With High Coherence

Snowflake Summit 2025: AI, Acceleration, and a Lot of Inspiration

The message at Snowflake Summit 2025 was clear the future of data is here, and it’s infused with AI. Between keynotes packed announcements (with live orchestra) and more casual get togethers, this year’s Summit felt like a signal that the data and AI world is officially leveling up. Snowflake Summit 2025 was a whirlwind of… Continue reading Snowflake Summit 2025: AI, Acceleration, and a Lot of Inspiration

Databricks Data + AI Summit 2025 Announcements

Databricks made a series of significant product and feature announcements during its Data + AI Summit in San Francisco. For those that couldn’t attend, I wanted to break down each announcement focusing on what was announced, why it matters, and how we should think about it as practitioners.  Databricks One: Unified Experience for Business Users… Continue reading Databricks Data + AI Summit 2025 Announcements