Transforming Data Architecture for NuSkin with AWS

Analytics & VisualizationData ArchitectureData StrategyAirflowAWSPowerBITableauCPG

Client Overview

NuSkin, a global leader in direct sales of personal care products, boasts over $2 billion in annual revenue. To maintain its competitive edge, NuSkin needed expert guidance on optimizing its data architecture and engineering practices.


NuSkin’s existing data infrastructure was complex and inefficient, hindering its ability to swiftly adapt to market demands and operational challenges. The company sought Blue Orange Digital, a certified AWS partner, to conduct an extensive audit of its data systems and implement necessary improvements.

Project Goals

The collaboration aimed to revamp NuSkin’s data handling and analytics capabilities through several strategic objectives:

  • Streamlined Data Management: Simplify the existing data architecture to enhance agility and efficiency, supporting complex operations like real-time supply chain adjustments and predictive demand forecasting. 
  • Integrated Analytics Workflow: Establish a unified workflow for data scientists and analysts, enabling the development of advanced predictive models to optimize supply chain and financial planning. AWS Well-Architected Framework Implementation: Apply the five pillars of the AWS Well-Architected Framework — Reliability, Security, Operational Excellence, Performance Efficiency, and Cost Optimization — to build a robust, scalable, and cost-effective data infrastructure.
  • Cost and Performance Efficiency: Reduce operational costs while improving the reliability and performance of the data systems, striking a balance that boosts both the bottom line and operational capabilities. 

The Solution

Blue Orange deployed a team of AWS experts skilled in data modeling, event-driven architecture, IoT streaming data, and sophisticated scheduling solutions. Key elements of the solution included:

  • Revised Data Pipeline: The existing pipelines were reevaluated and restructured to eliminate redundancies and enhance data flow, making the system more responsive and less complex. 
  • Cohesive Analytics Platform: A seamless integration between data science and analytics teams was achieved by using collaborative tools and processes, facilitated by platforms like AWS and tools like Airflow and Matillion. Implementation of AWS Best Practices: By adhering to the AWS Well-Architected Framework, the team ensured that all aspects of the system were optimized for current needs and future scalability. 
  • Cost-Effective Operations: Through strategic infrastructure adjustments and the adoption of cloud-native solutions, NuSkin experienced a significant reduction in its monthly operational costs without sacrificing performance. 

Technologies Used

  • AWS: Served as the backbone of the new data architecture, providing scalable, secure, and robust cloud services.
  • Airflow: Enabled efficient orchestration of complex data workflows, ensuring that data processes are timely and reliable.
  • Matillion: Utilized for its powerful ETL capabilities, helping to transform and load large volumes of data efficiently.

Business Impact

The project not only streamlined NuSkin’s data operations but also empowered their analytics team to be more proactive in their decision-making. This led to enhanced supply chain responsiveness, better financial planning, and a significant increase in overall operational efficiency.


The strategic overhaul of NuSkin’s data infrastructure by Blue Orange Digital exemplifies how targeted data management and analytics improvements can drive substantial business benefits. The successful implementation of AWS technologies and principles has set NuSkin on a path of continued innovation and market leadership in the personal care industry.