Modernizing Analytics for Robbins Bros. Jewelry

Analytics & VisualizationData ArchitectureData EngineeringAzurePowerBICPG

Client Overview

Robbins Bros. Jewelry, a prominent California-based retailer specializing in engagement rings, faced significant challenges with their legacy business intelligence systems. The company sought to enhance its marketing and operational analytics by transitioning to a more modern, integrated analytics environment.


Robbins Bros. struggled with several key issues:

  • Data Silos: Critical data sources were not unified, limiting the effectiveness of data-driven decision-making.
  • Outdated BI Systems: The existing BI infrastructure was complex and offered limited functionality, hindering the company’s ability to adapt and scale. 
  • Disparate Analytics: Marketing and operations analytics were conducted independently, resulting in inefficiencies and inconsistent insights. 

Project Goals

The project aimed to revamp Robbins Bros.’ analytics capabilities by developing and implementing a state-of-the-art analytics platform to replace the outdated systems, ensuring a modern data analytics environment. This transition included the integration of all analytics functions to provide a cohesive view of business operations, thereby unifying analytics and BI capabilities. 

The project focused on streamlining processes to reduce the time required to fulfill BI requests, effectively reducing BI service time. The strategy also encompassed expanding user access, enabling more company stakeholders to utilize analytics tools for data-driven decision-making.

The Solution

Blue Orange supported Robbins Bros. by conducting an end-to-end data audit, reviewing existing data practices to identify bottlenecks and opportunities for improvement. The team then designed an iterative roadmap for analytics migration, strategically prioritizing areas with the highest business impact for initial phases.

To modernize the analytics environment, all data operations were transitioned to Azure, leveraging its cloud capabilities to establish a more scalable and cost-effective BI environment. This shift facilitated the integration of an advanced data science workflow, which supported marketing efforts through predictive models such as customer lifetime value prediction, thereby enhancing user adoption and marketing effectiveness. Additionally, a modern, serverless data lake architecture was implemented, featuring integrated monitoring capabilities that facilitated no-code BI analysis across multiple business units. 

Finally, the development of a robust data pipeline ensured high standards of reliability, security, operational excellence, performance, and cost optimization, forming the backbone of the transformed analytics infrastructure.

Technologies Used

  • Azure: Leveraged for its robust cloud services, facilitating a seamless transition to a modern data management environment.
  • Serverless Data Lake: Utilized to reduce the complexity and maintenance of data storage and processing.
  • PowerBI: Utilized for developing advanced dashboards and reporting tools.

Business Impact

The transformation at Robbins Bros. delivered significant benefits:

  • Enhanced Decision-Making: Unified analytics provided a holistic view of the business, improving strategic decision-making across marketing and operations.
  • Increased Efficiency: The modernized BI environment reduced the time to service BI requests, enhancing overall business agility. 
  • Greater Accessibility: More users across the company could engage with BI tools, promoting a data-driven culture. 


The project not only modernized Robbins Bros.’ analytics capabilities but also positioned the company for future growth. By adopting advanced cloud technologies and integrating disparate data systems, Robbins Bros. enhanced its competitive edge in the jewelry market, ensuring a more data-informed approach to business strategy and customer engagement.