Our Process
Learn how Blue Orange enables Sales and Marketing departments through data transformation.

Data Transformation

Blue Orange builds highly accessible, scalable, and secure data lake architectures that allow businesses to unify all data into one place. Assign a number and quantify communication, purchase history, media posts, and more to add more pieces to your consumer puzzle. Find the interconnections in data like never before. We'll connect the dots to make your data strategy modern, easy, and automated.

Data Visualization

Answer relevant business questions with simple and clear visualizations. Use concise and responsive custom dashboards that integrate seamlessly into current systems to have a clear picture of things like omnichannel analysis, customer behavior tracking, and KPI reporting. All of this enables enterprise-wide data-driven stakeholders, from client-facing personnel to the executive level, to make strategic decisions quickly and effectively.

Predictive Analytics

With a unified and flexible data environment, utilize your data to answer pertinent business decisions. You can now stay ahead of the ball by applying prediction to make choices based on what will happen rather than what happened or is currently happening. In marketing, predict customer churn, cross-selling, and up-selling opportunities. In the supply chain, predict demand, logistics, and revenue with optimized pricing.

Applications
Why Companies Choose Blue Orange

Customer Churn Prevention

No business enjoys losing customers. Take a proactive approach with behavior tracking and sentiment analysis to predict when customers will drop. Engage them with personalized re-targeting, allowing you to send customers the marketing material most relevant to them.

ROI Analysis

Do not waste money by spending into strategies that are ineffective. With ROI analysis, know which marketing efforts are most effective for your company. Adjust budgets and plan for the future while mitigating needless waste.

Omni-Channel Analysis

Different channels work for different types of businesses. Track which channels are working and optimize spend based on accurate data. You can also discover new channels of revenue based on insights from customer behavior, spending habits, and geographical location while uncovering the most lucrative combination of variables.

Holistic Visualization

Make it easier for business executives and stakeholders to buy into new initiatives, strategies, and product development with highly transparent data visualization tools. Seamless integration through APIs gives transparency into sales, marketing, and product data streams for high-level analysis and reporting.
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Other Services

Looking for something else?

Wondering how we can tailor our expertise to help your company unlock your data? Tell us about your project.