Marketing Optimization with Unified Data

Modern marketing tools are getting increased attention from organizations that wish to maximize the potential of their customer data. While automation efforts focus mostly on predictive analytics and modern algorithms, the magic happens one layer below, at the data layer. Today we look at the data storage model that makes it all possible: unified data.… Continue reading Marketing Optimization with Unified Data

Blue Orange Digital Joins Amazon Web Services Partner Network

New York-Based Cloud Engineering and Predictive Analytics Agency Solidifies Industry Expertise with AWS Partnership Blue Orange Digital, a boutique data science agency that provides custom data architecture and analytics services is happy to announce that they have recently achieved Select Consulting Partner status within the Amazon Web Services Partner Network (APN). This new certification solidifies… Continue reading Blue Orange Digital Joins Amazon Web Services Partner Network

Visualization Libraries for Machine Learning with Python

You managed to install all the Essential Python Libraries for your Machine Learning project. You’ve also analyzed your data and found some interesting patterns that will definitely have an impact on your business solution. Since a well-drawn graph speaks a thousand words, you decide to let the data present itself. However, you are facing again a multitude… Continue reading Visualization Libraries for Machine Learning with Python

Preventing Fraud with Anomaly Detection

Anomaly Detection with MIDAS Anomaly Detection has become one of the most useful machine learning tools of the past five years. It can be used from fraud to quality control. Is it possible to isolate fraudsters in online review websites? Can fraudulent financial transactions be detected as they occur? Can live sensor data inform about… Continue reading Preventing Fraud with Anomaly Detection

The Way To Use Dynamic Pricing in eCommerce

As eCommerce continues to grow, retailers are seeing more competitive pressure. Whether it is keeping up with product quality, delivery expectations, or margins, eCommerce is becoming more challenging. With all of these different problems, you might feel overwhelmed. The solution? Focus on business fundamentals like margins and pricing. The Margin Problem In eCommerce In eCommerce… Continue reading The Way To Use Dynamic Pricing in eCommerce

Deploying dbt on Databricks Simplifies Data Transformation Even More

Simple is powerful. This is the unofficial motto behind dbt, which stands for Data Build Tool. With the complex problems that arise in the implementation of new technologies, a proper study of data always leads to statistical solutions. As data analysts and engineers, we seek affordable tools that get the job done without much sophistication. Dbt is… Continue reading Deploying dbt on Databricks Simplifies Data Transformation Even More