Tag: E-Commerce

Marketing Optimization with Unified Data

Modern marketing tools are getting increased attention from organizations that wish to maximize the potential of their customer data. While automation efforts focus mostly on predictive analytics and modern algorithms, the magic happens one layer below, at the data layer. Today we look at the data storage model that makes it all possible: unified data.… Continue reading Marketing Optimization with Unified Data

The Way To Use Dynamic Pricing in eCommerce

As eCommerce continues to grow, retailers are seeing more competitive pressure. Whether it is keeping up with product quality, delivery expectations, or margins, eCommerce is becoming more challenging. With all of these different problems, you might feel overwhelmed. The solution? Focus on business fundamentals like margins and pricing. The Margin Problem In eCommerce In eCommerce… Continue reading The Way To Use Dynamic Pricing in eCommerce

Boring Machine Learning Everyone Should Get Excited About

Machine Learning has become a strategic focal point for businesses that wish to find innovative solutions to their most complex problems. Examples of successful applications can be found in every industry and AI solutions are causing ongoing disruption to business models. But there is a very simple reason why the predictive power of machine learning… Continue reading Boring Machine Learning Everyone Should Get Excited About

3 Reasons Why Your Company Needs a Recommendation Engine

We are willing victims to the power of recommendation engines, but harnessing one is not an instant download, yet. Here’s why you need one and how to get it. Without fail, we can’t talk about recommendation engines without acknowledging the brilliance of Youtube and Netflix– their recommendation engines are a renowned technique to keep customers… Continue reading 3 Reasons Why Your Company Needs a Recommendation Engine

Off-the-shelf vs Custom Machine Learning Models?

When is building better than buying an off-the-shelf solution? Companies can engage in different approaches to model development. From fully managed ML services, all the way to custom models. Depending on business requirements, available expertise, and planning constraints, they must make a choice: should they develop custom solutions from scratch? Or should they choose an… Continue reading Off-the-shelf vs Custom Machine Learning Models?

3 Best Machine Learning Models to Predict Customer Lifetime Value (CLTV)

Customer Lifetime Value (CLTV) CLTV, the projected revenue of a customer over the lifetime of engagements, is one of the most important metrics that help businesses keep track of their performance. On the customer-facing front, it provides a way to better understand customers and their relationship to the business. Marketing teams have a powerful tool… Continue reading 3 Best Machine Learning Models to Predict Customer Lifetime Value (CLTV)

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