February 5, 2020
Marketing Optimization Energy

Marketing Optimization For Energy Company

The Challenge Sector Energy Vertical Marketing Optimization Model Natural Language Processing How do you know what works in marketing? Without the answer to that question, your marketing team is stuck with guesswork and hope. If you are launching a brand new product or company, you may have limited data. However, established companies can leave guessing behind. Our client, who has revenues of approximately $33.5 billion […]
January 6, 2020
Finance Case Study

Marketing Optimization for Fortune 500 Bank

Client: Fortune 500 Bank Sector: Finance Vertical: Marketing Optimization Model: Upper Confidence Bound/Epsilon-Greedy The Challenge A Fortune 500 Bank needed to improve its conversion attribution modeling scheme. Namely, an outdated qualitative evaluation method needed to be replaced with a solution that estimates the marketing attribution values at the keyword level. The bank had a third-party ‘black box’ ad bidding system and they wanted to verify […]
December 12, 2017
Gamer Acquisition and Value

Gamer Acquisition and Lifetime Value

The Problem Extermax was looking to optimize their customer acquisition process and they were looking for a data-driven methodology for these solutions. They wanted to predict their highest value customer engagement touchpoints as well as model Customer Lifetime Value (CLTV). Their focus was on sales and marketing optimizing, but other departments ended up using CLTV to calculate benefits. They aimed to measure and determine optimal […]