February 16, 2022
Data Science POC: Product Allocation Optimization for Data Management & Analysis, Blue Orange Digital, CEO Josh Miramant

Data Science POC: Product Allocation Optimization for Data Management & Analysis

Introduction The client is a private, American family-owned and operated distillery that produces and markets numerous brands of Kentucky Straight Bourbon Whiskey. The whiskey and bourbon market has experienced an annualized growth of 5.3% from 2017 to 2022, and to stay competitive the client was looking to apply modern data science approaches to improve their product allocation decisions. In particular, they wanted to track quantities […]
November 11, 2020
Compass Sales Solution - Case study

Due Diligence Audit – Case Study

The Problem A middle-market PE firm needed help integrating 4 acquired CRM/ERP companies. They introduced Blue Orange to the CEO of the merged company to provide architectural guidance on their data infrastructure to support unified data and sales optimization. Due to disparate data sets, the company had no insight into the efficacy of their upper funnel engagement or attribution across their sales cycle.  Case Study […]
October 22, 2020
Vetta - Case study

Business Intelligence Solution to Maximize an eCommerce Platform

Client Vetta Brands manages a portfolio of companies that innovate NCAA merchandise and provide partnership solutions in the imprinted apparel market. Being a leader in the US market, they possess NCAA licenses with more than 700 colleges and universities. Their strong business infrastructure allows them to manage major retail and whole distribution channels. Challenge Having done a series of acquisitions, the company faced an unavoidable […]
February 5, 2020
Marketing Optimization Energy

Marketing Optimization For Energy Company

How do you know what works in marketing? Without the answer to that question, your marketing team is stuck with guesswork and hope. If you are launching a brand new product or company, you may have limited data. However, established companies can leave guessing behind. Our client, who has revenues of approximately $33.5 billion in the energy industry, has a global brand and leverages many […]
February 4, 2020
Finance Case Study

Marketing Optimization for Fortune 500 Bank

Client: Fortune 500 Bank Sector: Finance Vertical: Marketing Optimization Model: Upper Confidence Bound/Epsilon-Greedy The Challenge A Fortune 500 Bank needed to improve its conversion attribution modeling scheme. Namely, an outdated qualitative evaluation method needed to be replaced with a solution that estimates the marketing attribution values at the keyword level. The bank had a third-party ‘black box’ ad bidding system and they wanted to verify […]
December 12, 2017
Gamer Acquisition and Value

Gamer Acquisition and Lifetime Value

The Challenge: In marketing and sales, new ways to reach out to customers and prospects come out every year. It’s exciting and frustrating at the same time. With limited resources, how do you make strategic choices about which marketing methods, media, and technologies to use? You can guess and hope for the best. Or you can adopt a data-driven methodology. Extermax, a game company, wanted […]